Bespoke Websites, Web Design

Is your website responsive? Why is responsive design important for your SME.

I’ve raised the topic of responsive web design on a few occasions previously, and it’s important enough to anyone with a presence on the Internet for it to be a subject that’s worth exploring again. In simple terms, Responsive Web Design (RWD) covers the aspects of a site which maximise accessibility, ease of use and the visitor experience. Via aspects of design such as lay-out and coding, RWD ensures that a site can be read, utilised and navigated no matter what the nature of the device through which it is being accessed. From a tablet to a smart phone via a laptop or our old friend the desk top computer, a site which utilises RWD will be at home no matter where it appears, with annoying aspects such as resizing, panning and scrolling kept to a bare minimum.

responsive mobile friendly website

As designers, however, it can easy to slip into a discussion of the technical parameters of RWD without capturing its essence for the lay person. Put simply, it creates a one size fits all website, capable of snapping into position and working perfectly with the device at hand (and ‘at hand’ is more and more often an accurate description of how people access sites), a concept which is obviously beneficial when put like that, but one which some people still fear is just the kind of thing that web designers mention when they want to bump the price up a little bit.

Read the full article here: Is your website responsive? by OMdeSIGN London

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Uncategorized, Web Design, Websites

Are You Ready For Google Mobile Friendly Update?

There used to be a saying which ran something along the lines of ‘When America sneezes, the whole world catches a cold’, an aphorism designed to capture the overwhelming global financial clout of the USA. As the 21st century advances, it may well be that those with a keen eye on the general good health of the world are more inclined to watch out for China developing the sniffles, but the principle remains the same. When a big player does something different, it’s smart to pay particularly close attention, and in the fields of web design, internet searching and e-commerce, they simply don’t come any bigger than Google.

Mobile friendly website

The change in question is an alteration which Google has made to its’ search algorithm. The search algorithm is the almost sacred, semi-mystical formula which Google uses to come up with its all-important page rankings

Read the full article here: Are You Ready For Google Mobile Friendly Update?

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