Bespoke Websites, Web Design

Is your website responsive? Why is responsive design important for your SME.

I’ve raised the topic of responsive web design on a few occasions previously, and it’s important enough to anyone with a presence on the Internet for it to be a subject that’s worth exploring again. In simple terms, Responsive Web Design (RWD) covers the aspects of a site which maximise accessibility, ease of use and the visitor experience. Via aspects of design such as lay-out and coding, RWD ensures that a site can be read, utilised and navigated no matter what the nature of the device through which it is being accessed. From a tablet to a smart phone via a laptop or our old friend the desk top computer, a site which utilises RWD will be at home no matter where it appears, with annoying aspects such as resizing, panning and scrolling kept to a bare minimum.

responsive mobile friendly website

As designers, however, it can easy to slip into a discussion of the technical parameters of RWD without capturing its essence for the lay person. Put simply, it creates a one size fits all website, capable of snapping into position and working perfectly with the device at hand (and ‘at hand’ is more and more often an accurate description of how people access sites), a concept which is obviously beneficial when put like that, but one which some people still fear is just the kind of thing that web designers mention when they want to bump the price up a little bit.

Read the full article here: Is your website responsive? by OMdeSIGN London

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Ecommerce

Making the most of your e-commerce website

ecommerce-websites-design

Having a great range of products or services on your website is obviously one of the key factors for success. However, it’s just as important to make sure your website looks great, is easy to navigate and has a quick and easy purchasing system. When someone lands on your e-commerce website, you want to make sure they stay for as long as possible and have a good browse around that will ultimately lead to a sale.

ecommerce-websites-design2

Here are some of the techniques you can use to ensure that people using your website have a positive experience that means they’ll come back for more… Usability, concise copy, great design…

Read the full article here: Making the most of your e-commerce website

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Uncategorized, Web Design, Websites

Are You Ready For Google Mobile Friendly Update?

There used to be a saying which ran something along the lines of ‘When America sneezes, the whole world catches a cold’, an aphorism designed to capture the overwhelming global financial clout of the USA. As the 21st century advances, it may well be that those with a keen eye on the general good health of the world are more inclined to watch out for China developing the sniffles, but the principle remains the same. When a big player does something different, it’s smart to pay particularly close attention, and in the fields of web design, internet searching and e-commerce, they simply don’t come any bigger than Google.

Mobile friendly website

The change in question is an alteration which Google has made to its’ search algorithm. The search algorithm is the almost sacred, semi-mystical formula which Google uses to come up with its all-important page rankings

Read the full article here: Are You Ready For Google Mobile Friendly Update?

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Ecommerce, Web Design

E-commerce – maximising sales with your product photography.

When it comes to the design of an e-commerce website, the importance of product photography should not be underestimated. After all, if your customers can’t get the product in their hands to touch, taste, or smell, then the images have to work twice as hard to do the selling. You need images that instil confidence in your customers and show your product at its tastiest, flashiest, softest or most luxurious. This is ultimately what will compel people to ‘add to cart’ thereby increasing your conversion rates.

e-commerce

However, there’s more to good photography than simply making the products look great. The images should work with the overall design and aesthetics of your website as well, so that everything gels nicely together and the images look like they were taken just for you. Here are a few key things to bear in mind when you’re taking product shots.

Read the full article here: E-commerce: Are you maximising sales with your product photography?

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Uncategorized, Web Design, Web Development, Websites

Your Essential Checklist before launching your website.

In the excitement and rush to launch your new website it can be all too easy to overlook some very important things. Drawing on our extensive web design and development experience, we’ve compiled a simple at-a-glace checklist to help you optimise your website before you go live.

The design and build stage

Text font and size – ensure all text is clear and easy to read with good line spacings. Large text and plenty of white space works well on the web.

Contrast – today’s screens show up subtle differences in colour, so make sure your design and text complement each other and enable maximum clarity.

Consistency – this is vital across your entire site so that users don’t get confused or fed up. Consistency also makes you look professional. Buttons and links should be obvious, while headlines and sub-headlines should be consistent in style, size and colour.

Coming Soon – it’s a good idea to include a ‘Coming Soon’ page to encourage users to bookmark your site. But make sure it’s just as impactful and well designed as the rest of your site.

 

Read the full article here: Your Essential Checklist before launching your website. Part 1

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Web Design, Web Development

Web Design. HTML5: The Facts And The Myths

html5

You can’t escape it. Everyone’s talking about HTML5. it’s perhaps the most hyped technology since people started putting rounded corners on everything and using unnecessary gradients. In fact, a lot of what people call HTML5 is actually just old-fashioned DHTML or AJAX.

First, Some Facts

Once upon a time, there was a lovely language called HTML, which was so simple that writing websites with it was very easy. So, everyone did, and the Web transformed from a linked collection of physics papers to what we know and love today.

Most pages didn’t conform to the simple rules of the language (because their authors were rightly concerned more with the message than the medium), so every browser had to be forgiving with bad code and do its best to work out what its author wanted to display.

Source: OMdeSIGN, London Design Studio

Read the full article here: HTML5: The Facts and The Myths

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Bespoke Websites, Ecommerce, Web Design, Web Development

OMdeSIGN designs and builds state of the art website for brand new Silver by Aston Martin range

London based web design agency, OmDesign, have completed work on one of their most exciting and challenging briefs to date – the brand new e-commerce website for the stunning Silver by Aston Martin range.

Aston Martin is a brand that needs no introduction. For more than 100 years the name has been synonymous with style, elegance, craftsmanship and some of the most coveted and exclusive sports cars in the luxury car category. Now they have decided to branch into exclusive silver gifts and accessories and as such needed a sophisticated, state of the art e-commerce site to showcase and sell the range.

Aston Martin has a very distinct style and brand image, so the team at OmDesign needed to work very closely with the brand managers and get sign off at every stage to ensure that the overall look and feel of the website adhered to the strict brand guidelines. This meant that a lot of time went into the aesthetic design before the more technical side of things could be considered.

Using Djang as a platform the OmDesign team then began planning the build of the e-commerce site, which needed to provide an elegant, sophisticated browsing and shopping experience for the customer with intuitive suggestions as to what the customer might like to look at next. The team decided to divide the website up into four distinct sections: eating and drinking, travel and picnic, gifts and accessories, models and replicas and the exclusive Aston Martin Black, which was a bespoke design section. A simple drop down navigation system allows for easy browsing, and the site has been optimised for all screen sizes to ensure that visual quality is not lost on smart phones or tablets.

As well as product pages the site also features a handy store locator so that customers can find out where the nearest stockist of the range is, as well as a news area and press section.

So far, the website has proven to be a great success and a worth addition to the Aston Martin legacy, with online sales of the range already exceeding expectations.

OMdeSIGN is a London based web design company with experience designing and developing websites for a wide range of sectors.

Contact details: OMdeSIGN, Anglers Lane, Camden, NW5 3DH. Phone: 0208 123 560

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