When it comes to the design of an e-commerce website, the importance of product photography should not be underestimated. After all, if your customers can’t get the product in their hands to touch, taste, or smell, then the images have to work twice as hard to do the selling. You need images that instil confidence in your customers and show your product at its tastiest, flashiest, softest or most luxurious. This is ultimately what will compel people to ‘add to cart’ thereby increasing your conversion rates.
However, there’s more to good photography than simply making the products look great. The images should work with the overall design and aesthetics of your website as well, so that everything gels nicely together and the images look like they were taken just for you. Here are a few key things to bear in mind when you’re taking product shots.
Read the full article here: E-commerce: Are you maximising sales with your product photography?